Digital transformation has completely changed how people shop. A customer might discover a product on Instagram, compare prices on your website and finally buy it in your store. Or they might scan a code in store and order online when they get home. This cycle of discovering online and experiencing in store, or being inspired in store and buying online, is the core of the O2O (Online to Offline) model, and the reason Softcube created its Shopify O2O solution for Ontario businesses.
What Is O2O? Not Just Driving Traffic, but an Omnichannel Experience
O2O isn’t simply about sending online traffic to your store. It uses technology to create a seamless customer journey. For example:
- Book online, served in store: beauty treatments and class bookings
- Experience in store, buy again online: scan to join as a member and receive digital coupons
- Compare online, pick up in store: buy online, collect in store
- Social engagement that drives store visits: Instagram and Facebook campaigns that bring people in to check in
Want an Online Store? Let Softcube Build It for You
Softcube builds your branded online store on Shopify, getting it live quickly with design and checkout options all taken care of, and keeps inventory and orders in sync with your physical store.
Say Goodbye to One-Size-Fits-All Systems: A Custom POS for Your Store
We have extensive experience building POS systems for many different industries, and we understand what your business needs. Our custom POS helps you:
- Handle the special requirements of your industry that off-the-shelf POS systems can’t
- Stop conflicts between store and online inventory, so transfers no longer rely on phone calls
- Redeem coupons easily and keep member data in one place instead of scattered across stores
- Take the pain out of month-end reports
- Keep things simple for staff who worry about new systems, so they can learn it right away
Why Choose Our One-Stop Service?
- Not sure how to use the platform? We handle everything for you, from account setup and template configuration to page design, and deliver a polished brand store that’s ready to use.
- No technical resources for integration? We connect your POS or ERP seamlessly, sync member data and update inventory in real time, giving you a smart store with online and offline data fully connected.
- Not sure how to use marketing features? We pre-install them for you, including coupon bundles, membership tiers and Facebook and Google ad connections, so your store is ready to earn from day one.
Break Down Data Silos with Real-Time Store–POS Connection
Softcube deeply integrates your Shopify online store with your in-store POS system, replacing manual work with automation so you can achieve:
- Accurate inventory sync: your online store shows real available stock, avoiding overselling disputes
- Efficient order handling: stores can process online pickup and return orders directly
- Connected member spending: claim coupons online and redeem them in store, with points earned across every channel
- Revenue at a glance: view omnichannel sales reports in one unified back office
How O2O Drives Sales Growth
Lower inventory costs
- Real-time two-way sync: an in-store sale reduces online stock, and an online order reduces warehouse stock.
- Customer value: no more damage to brand trust when an order goes through online but the item is out of stock in store.
More efficient staff
With one-touch POS operation, staff can:
- Scan to fulfil online orders for pickup or returns
- Automatically recognize a customer’s online membership tier and apply the matching discount
Higher repeat purchase rates
An omnichannel membership program means:
- Members who sign up online are recognized automatically at the POS
- Points earned in store sync to the customer’s account instantly
Choose Softcube for Your O2O Transformation
With experience across many industries, our Toronto team understands what your business needs. Explore our O2O Online Store Integration Solution and Retail POS System, or contact us to get started.
