Softcube Systems Limited (the “Company”, “we”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and protect your personal data. We encourage you to read this policy carefully to understand your rights and how we handle your data.
1. Our Commitment
We respect your right to privacy and are committed to strict compliance with the Hong Kong Personal Data (Privacy) Ordinance (the “Ordinance”) and other applicable laws to protect your personal data. We follow the principle of data minimization, collecting only personal data we consider relevant and necessary for our business operations.
2. Types of Data Collected
Softcube Systems Limited may collect the following types of personal data:
• Identification data: name, gender, date of birth, ID number (where applicable), phone number, email address.
• Company data: client company name, client company address, your job title and department.
• Administrative records: records containing personal data, such as contracts, invoices, orders and service requests.
• Technical data: data collected through our website, cookies and social media, such as your IP address, browser type, operating system, device identifiers and browsing behaviour.
• Financial data: payment methods and credit card details (where applicable, used solely for transaction purposes).
• Preferences: your product and service preferences, communication preferences, etc.
3. Purposes of Data Use
The main purposes for which Softcube Systems Limited uses the personal data collected are as follows:
a) Business operations:
• Providing services, products and technical support
• Opening, maintaining and terminating accounts
• Developing and providing value-added services
• Processing payments and invoices
• Responding to and following up on customer enquiries
• Customer satisfaction surveys
• Product research and development
• Marketing activities and personalized recommendations
b) Human resources management:
• Recruitment, interview assessment and background checks
• Employment, payroll management and performance reviews
• Attendance management
• Training and career development
• Employment termination procedures
c) Other records:
• Business partner relationship management
• Visitor registration and management
• Public relations
d) Legal compliance:
• Fulfilling our legal obligations
• Establishing or exercising our legal rights
• Preventing fraud and other illegal activities
To properly provide our services, we need to use your personal data to deliver the services described above. We may also need to use your personal data to fulfil our legal obligations and to establish or exercise our legal rights.
4. How We Collect Data
Softcube Systems Limited collects your personal data in the following ways:
• Directly provided: when you register an account, purchase products or services, take part in surveys or contact us
• Automatically collected: when you use our website, applications or other digital platforms
• Third-party sources: such as business partners, social media platforms or public databases (to the extent permitted by law)
• Indirectly collected: through your interactions with us, such as customer service call records and email correspondence
5. Data Security
We take the security of your personal data very seriously and have implemented appropriate technical and organizational measures to protect it from unauthorized access, use, disclosure, alteration or destruction. Our security measures include, but are not limited to:
• Industry-standard encryption for transmitting and storing sensitive data
• Strict access controls and multi-factor authentication
• Regular security audits, vulnerability scans and penetration testing
• Comprehensive staff training and awareness on data protection
• Maintaining a data breach response plan
• Physical security measures such as secure storage facilities and access restrictions
6. Your Rights
Under the Ordinance and other applicable data protection laws, you have the following rights:
• Right of access: you may request access to the personal data we hold about you
• Right of correction: you may request correction of inaccurate data
• Right of erasure: in certain circumstances, you may request deletion of your personal data
• Right to restrict processing: you may request that we restrict the processing of your data
• Right to data portability: you may receive your data in a structured, commonly used and machine-readable format
• Right to object: you may object to our processing of your personal data, particularly for direct marketing purposes
To exercise any of these rights, please email info@softcube.com.hk to contact our Data Protection Officer.
7.「Cookie」 Use
Our website uses cookies and similar technologies to improve user experience, analyze website traffic and store your preferences. These plain text files are placed in your computer’s web browser; cookies themselves do not disclose your personal data to us.
We use the following types of cookies:
• Essential cookies: required for the website to function properly
• Functional cookies: remember your preferences and provide a personalized experience
• Analytics cookies: help us understand how visitors use our website
• Advertising cookies: used to deliver relevant ads and measure ad performance
You can control or disable cookies through your browser settings, though this may affect certain features. We recommend keeping cookies enabled for the best website experience.
8. Data Sharing
We may share your personal data with the following third parties:
• Service providers: vendors providing IT, data storage, payment processing and other services
• Marketing partners: such as Google and Facebook, for personalized advertising and market trend analysis
• Hardware suppliers: we may share your data with hardware suppliers in the course of providing services or goods
• Legal advisers and regulators: where required by law or to protect our legitimate interests
• Potential buyers or investors: in the event of a merger, reorganization or other corporate transaction
We ensure all third parties adhere to strict data protection standards and use your data only to the extent necessary.
9. Direct Marketing
We may use your personal data to promote our products and services to you through direct marketing. If you do not wish to receive such marketing communications, you may opt out at any time by email or on our website.
10. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law. Once data is no longer needed, we will securely delete or anonymize it.
11. Policy Updates
We regularly review and update this Privacy Policy to reflect changes in our practices and legal requirements. We encourage you to review this Privacy Policy from time to time to stay informed of the latest version.
12. Contact Us
If you have any questions, comments or complaints about this Privacy Policy, please contact our Data Protection Officer:
• Address: Room I, 11/F, MG Tower, 133 Hoi Bun Road, Kwun Tong, Hong Kong
• Phone: 3977 3900
• Email: info@softcube.com.hk
We are committed to responding to your enquiry within 7 working days of receipt.
This Privacy Policy was last updated on: October 1, 2024